Founded in 2013, GameMax began its journey with a clear vision: to redefine gaming hardware by delivering the best gaming experience through high-performance and good-quality products. From the very beginning, the lion in our logo symbolized strength, courage, and an untamed spirit—a reflection of our relentless pursuit of maximum performance and innovation. Over the years, the brand has faced challenges and uncertainties, but like the king of beasts, we persevered, adapting and evolving with each step.
The global pandemic marked a turning point, as a new generation—Gen Z—rose to become the dominant force in the gaming community. With distinct preferences, a passion for self-expression, a prioritization on convenience, and a demand for both style and substance, they reshaped the landscape of gaming. Recognizing this shift, GameMax made a bold decision in 2024: to transform, evolve, and roar back into the industry stronger than ever.
This year marks the rebirth of GameMax, and with it, the rebirth of the lion in our logo. More powerful and eye-catching than before, the new lion represents our renewed commitment to lead the charge into a new era. This transformation embodies our new core values: to deliver “affordable luxury” by merging cutting-edge technology with the latest trends for Gen Z gamers; to offer both pre-configured PC relevant solutions and an enhanced assembly experience, catering to users who value convenience as well as those who enjoy the creative process of building their own gears; and to drive innovation by focusing on what users truly need.
The reborn lion is a symbol of our promise: to continuously evolve alongside our community, embracing challenges and pushing the boundaries of what’s possible. GameMax isn’t just a brand—it’s a movement, a culture, and a testament to the spirit of gaming. Together with our users, we will write the next chapter in gaming hardware, fueled by the courage and strength of the lion within us.
